Meta, the company that owns popular social media platforms like Facebook, Instagram, and WhatsApp, was found to have allowed scam advertisements to be posted using photos of the Malaysian King Sultan Ibrahim. This incident raises questions about the effectiveness of social media licensing in addressing scam advertisements. Despite Malaysia's new regulations on social media and instant messaging, Meta is one of the platforms that have not fully complied with the rules.
Meta, despite using AI to monitor content, has a reputation for allowing scam ads on Facebook that impersonate well-known brands, mainstream media outlets, and public figures in Malaysia.
Even though Meta is expected to receive its license soon, the social media platform continues to operate as usual in terms of moderation.
Accounts pretending to be a real Malaysian news agency were running fake news ads on @Meta's platforms, using the king's image. This was highlighted by @fahmi_fadzil and shared by Hadi Azmi on January 10, 2025.
Images shared by Hadi Azmi demonstrate that Meta has given permission for advertisements that impersonate TheStar and spread false information with images of the King. This not only goes against Meta's advertising policies, but also breaks Malaysian laws.
Meta is resisting fact-checking in order to support the idea of "free speech." Recently, Meta CEO Mark Zuckerberg revealed that the company's platforms will no longer use third-party fact-checking and will instead adopt a model similar to X's Community Notes. This means that Meta will permit more free speech by easing restrictions on certain topics commonly discussed in society, while still cracking down on illegal and serious violations.
It is not well understood how Meta is addressing issues like scams and sexual crimes against children on their platform. However, Meta appears to be shifting the burden of moderation onto its users with their most recent decision.
Do you think Malaysia's regulations on social media are successful in addressing fraudulent advertisements? Meta should take responsibility for ensuring that all ads on their platform adhere to Malaysia's regulations. They should be mandated to set up a team in Malaysia to monitor and verify new advertisers who target Malaysian audiences with their ads.
It appears that the popular social media platform, which earns over RM2.5 billion yearly from Malaysian users, has not made significant efforts to stop scammers from using its platform. The current regulations on social media do not seem to be effective in prompting Meta to take strong actions against scam ads to protect Malaysians. Furthermore, there is no set timeline for social media platforms to remove inappropriate content.
According to Malaysia's regulations on social media licensing, any social media or instant messaging platforms with 8 million users in Malaysia must get a license from the MCMC by January 1, 2025. Failure to comply could result in fines of up to RM500,000 or imprisonment for up to 5 years, or both.
The Communications Minister Fahmi Fadzil criticized Meta for not addressing the issue of Malaysians losing RM432 million through Facebook. Platforms operating in Malaysia without a license are considered illegal, but the country does not intend to block non-compliant platforms.
Indonesia has warned that it will block platforms that do not register with their Electronic Systems Provider list. Platforms that are registered must respond to requests to remove content within 4 hours, especially if the content is considered illegal or disrupts public order.
As of now, only WeChat (owned by Tencent), TikTok (owned by ByteDance), and Telegram have received the necessary ASP license to function in Malaysia.
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